OTC

Product: Patient education materials for quitting smoking
Number of displays: 4,500
P-O-P companies: Packaging Specialists Inc., Clinton, Pa.
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated, litho-label
Display set-up: Medical sales representatives
Designed for placement in doctors' offices, the Smoking Cessation Center urges smokers to "Commit to Quit."

Client: Guardian Angel Holdings Inc., San Francisco
Comments: This new product allows consumers to test their own blood alcohol content before they get behind the wheel and risk an accident or arrest. A bold graphic of a stop sign on this countertop display helps to draw attention to the purpose of these kits.
P-O-P Company: Continental Concepts, Cicero, Ill.

Client: Creative Promotional Products, Skokie, Ill.
Comments: An embossed lightening bolt and 3-D effects add visual interest to this hearing aid brochure holder designed for doctors' offices. Materials used include film-laminated litho sheets mounted to 3/16-inch black pillowing foamboard.
P-O-P Company: Prolam Inc., Libertyville, Ill.

Client: McNeil Consumer Products Co., Montreal
Producer: Techno P.O.S. Inc., Montreal
Comments: To prompt trial with a coupon incentive, this modular display has a detachable lug-on that can be removed once the giveaway period ends. Graphics on the riser and base emphasize the difference between daytime and nighttime products while featuring Tylenol branding prominently.

Client: Metabolife International Inc., San Diego
Producer: Meridian Display, St. Paul, Minn.
Comments: Prior to August 2000, this product was only available from independent distributors and kiosks in shopping malls. This display was created to introduce the Metabolife product to a much larger audience and to reinforce the name, logo and product availability.

Timely marketing focuses attention on outdoor safety products

New promotional program helps introduce Surpass Antacid Chewing Gum