OTC

Highlights from the research firm's October 2002 channel report

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Permanent
Client: NBTY, Bohemia, N.Y.
Producer: The Display Link, Babylon, N.Y.
Size of Run: 1,300
Comments: A clear acrylic header and side panels make it easy to update graphics on this display for vitamins and supplements.

Client: Bayer Corp., Consumer Care Division, Elkhart, Ind.
Introduction: December 2001
Number of displays: 5,000
Distribution: Supermarkets and drugstores
Construction/Materials: E-flute and B-flute corrugated, five-color printing
P-O-P company: Smurfit-Stone Display Group, Jackson, Wis.
Comments: Bold NASCAR graphics on this shelf display build awareness for Bayer's gift-with-purchase offer of a collectible die-cast race car.

Retail Category: Drugstores/Health Stores
Display Type: Freestanding: Temporary
Client: Matthias Rath Inc., Santa Clara, Calif.
Producer: Viking Packaging & Display, San Jose, Calif.
Size of Run: 200
Comments: The initial run of this vitamin display included two different headers so retailers could choose which of two products to emphasize.

Retail Category: Drugstores/Health Stores
Display Type: Counter: Temporary
Client: Roche Diagnostics, Indianapolis
Producer: Inland Consumer Packaging & Display, Indianapolis
Size of Run: 14,500
Comments: While the Accu-Chek blood sample meters are the dominant visual on these countertop displays, the goal was to ensure subsequent sales of the high-margin test strips used in the meters. Durable 200-lb. E-flute construction helped keep the display attractive during its intended two-month lifespan.