Ulta Beauty Unveils Exclusive Summer Partnership with DC's 'Supergirl' The campaign features star Milly Alcock, limited-edition products inspired by Krypton's rebel girl beauty, and immersive activations across select stores nationwide. P-O-P Spotlight: Inside Target's Immersive 'Stranger Things' Experience The execution expands on Target's strategy to create experiential, fandom-driven merchandising that blends entertainment IP with physical retail.
