Media

Client: Schmidt-Cannon, Ontario, Calif.
Distribution: Supermarkets
Size of Run: 465
Producer: One Source Industries LLC., Laguna Hills, Calif.
Division: Temporary, Grocery and General Merchandise Products

Client: Reader's Digest, Pleasantville, N.J.
Distribution: Bookstores, drugstores and mass merchants
Size of Run: 2,500
Producer: Taurus Display Corp., Cherry Hill, N.J.
Division: Temporary, Books, Newspapers and Magazines
Objectives: The unit merchandises a new collection of Reader's Digest-licensed Barbie books in a wide variety of retail channels and provides instant recognition of the brand with a powerful trade promotion program.

Client: DK Publishing, New York
Producer: Taurus Display Corp., Cherry Hill, N.J.
Comments: This multi-level display was designed to launch a new line of NFL-licensed books. It needed to attract attention and help gain premium placement for the books.

Client: Random House, New York
Product Promoted: "Star Wars" books
Objective: To effectively merchandise "Star Wars" books and workbooks for young children.
Introduction: May 1999
Number of Displays: 5,200
Construction/Materials: 200 pound B-flute, black preprinted liner, five colors and UV litho-mounted riser, 12 light white incandescent flashing light harness
P-O-P Company: Taurus Display Corp., Cherry Hill, N.J.

Product: "All Century Team Major League Baseball" book
Number of displays: 1,100
P-O-P company: Ideal Packaging Inc., Northfield, Ill.
Introduction: October 1999
Duration: Temporary
Construction: Corrugated
Display set-up: Retail staff
The display for Rare Air Media's "All-Century Team Major League Baseball" book featured a small footprint and a separate pocket to hold bookmarks that were offered as a gift-with-purchase.