Media

Product: Graphic design resource books
P-O-P companies: California Corrugated Industries Inc. (corrugated boxes), Santa Fe Springs, Calif.; Hollywood Printworks (printing), Los Angeles; Summerland Screen Printing (printing), North Hollywood, Calif.
Distribution: Bookstores, art and photographic supply stores, newsstands
Introduction: February 1995
Duration: Temporary
Construction: 12-point Champion Chromecoat (Single Image countercard); 14-point chipboard (Workbook countercards); litho sheets (all counter cards)

Client: Western Publishing Co.
P-O-P company: Stone Container, Richmond, Va.

Client: Day Dream Publishing Co.
P-O-P company: Harbor Industries, Grand Haven, Mich.

Product: Audio books
Number of displays: 500
P-O-P companies: Great Northern Corp. (design and manufacture), Racine, Wis.; and Nordic Printing, Minneapolis
Distribution: Video stores and supermarkets
Introduction: June 1995
Construction: Corrugated (structure); metal (shelf supports); paper (graphic labels)
Although its audio books display is aimed at video stores, Rezound officials think it may work well in venues such as campgrounds, restaurants and cruise ships.

Client: Dorling Kindersley Publishers
Producer: Rand Display; Englewood Cliffs, N.J.
Category: Wood Fixture
Comments: The client needed a merchandiser to showcase books side by side. The wood and acrylic unit is sturdy and allows product visibility. It displays up to 350 books of various sizes on all four sides of the unit. The five-tiered boutique also provides up to 34 face-out areas.

Client: Marvel Entertainment Group
Producer: Thomson-Leeds Co.; New York
Category: Inflatables
Comments: This 68-inch-long display was designed for use in comic book stores. The goal was to provide instant recognition for the Wolverine character, with particular emphasis on his signature claws. Seven different inflatable chambers were produce -- six for the claws alone. The display is cost-effective as well, shipping flat in an envelope pouch.