Household Cleaners

Product: Lighting products
P-O-P companies: Swanson Advertising Inc. (graphic design), Salem, N.H.; Northstar Print Group (large-format graphics), Milwaukee; Visual Systems Inc. (small-format graphics), Milwaukee; New Dimensions Research (shelf organizer), Melville, N.Y.
Distribution: Home centers, supermarkets, drugstores and mass merchants
Introduction: November 1998
Duration: Permanent
Construction: Vinyl (signage)
Display set-up: Field staff

Client: Quickie Manufacturing Co., Cinnaminson, N.J.
Distribution: Supermarkets, mass merchants, drugstores and hardware stores
Size of Run: 10,000
Producer: Taurus Packaging & Display Corp., Cherry Hill, N.J.
Division: Temporary, Home and Industrial Tools

Client: Duracell USA, Bethel, Conn.
Distribution: Wal-Mart stores
Size of Run: 3,300
Producer: Phoenix Display, West Deptford, N.J.
Division: Temporary, Film and Batteries
Objectives: To tie in to the release of the Godzilla blockbuster movie with special promotional offers. To gain valuable floorspace with a pre-pack merchandiser for batteries during the highly profitable fourth quarter.

Client: Duracell Inc., Bethel, Conn.
Distribution: Mass merchants
Size of Run: 1,500
Producer: Display Creations Inc., Brooklyn, N.Y.
Division: Permanent, Film and Batteries
Objectives: The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.

Flawless P-O-P planning and execution gives Colgate-Palmolive reason to smile

Client: Duracell USA, Bethel, Conn.
P-O-P Company: Phoenix Display, West Deptford, N.J.
Division: Temporary, Film and Batteries
Duracell designed this floor display to resemble a 9-volt battery after attempts at producing a round, D-size battery shape proved ineffective. The result was long life and high compliance rates.