Household Cleaners

Fuji Photo Film U.S.A. Inc., Elmsford, N.Y., is launching its "Shamu and Friends" promotion that culminates in a "Win a Trip to Sea World/Busch Gardens Sweepstakes." The promotion runs from May 1 through August 30 and will award one lucky family with a trip to the Sea World or Busch Gardens Theme Park of their choice.
   The program will receive in-store support from Fuji via on-pack violators and colorful P-O-P materials.

Product Promoted: Clorox Automatic toilet bowl cleaner
Objective: To move product quickly from a false-bottom display that offers a full-pallet look without the load.
Distribution: Warehouse stores and club stores
Introduction: January 1998
Construction: Corrugated
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Thomson-Leeds Company Inc.
Duracell USA
Comments: This display's unique shape was created to reinforce a new battery product's high-tech image. While distinctive in appearance, this prepack display is easy to load and refill. Flashing lights attract attention and the brochure pockets enable consumers to learn more about the product. This display exceeded original placement objectives by more than 50 percent.

Product: Breathe Right nasal strips and Kleenex facial tissues
Number of new headers: 12,000
P-O-P companies: ABZ Group (header design), Minneapolis; Smyth Cos. (header label printing), St. Paul, Minn.; Liberty Carton Co. (final manufacture of header and all current bases), Minneapolis
Distribution: Drugstores, supermarkets and mass merchants
Introduction: January 1998
Duration: Temporary
Construction: Corrugated display and header; litho-printed header labels