Household Cleaners

Client: Procter & Gamble Co., Cincinnati
Producer: Chesapeake Display and Packaging Inc., Winston-Salem, N.C.
Marketing Objective: To introduce this new product to the marketplace and to increase consumer interest by using a motion header that illustrates the competition's broom product failure vs. Swiffer's successful product.

Product: Lighting products
P-O-P companies: Swanson Advertising Inc. (graphic design), Salem, N.H.; Northstar Print Group (large-format graphics), Milwaukee; Visual Systems Inc. (small-format graphics), Milwaukee; New Dimensions Research (shelf organizer), Melville, N.Y.
Distribution: Home centers, supermarkets, drugstores and mass merchants
Introduction: November 1998
Duration: Permanent
Construction: Vinyl (signage)
Display set-up: Field staff

Client: Fuji Photo Film U.S.A. Inc., Elmsford, N.Y.
Products Promoted: Fuji film and cameras
Objective: To attract consumer attention to the "Major League Baseball Players Choice for Film and Cameras" promotion.
Introduction: May 1999
Producers: Lifestyle Marketing, New York; Irwin Levine Associates, New York; Lloyd and Ulman Inc., West Palm Beach, Fla.; Marketing Direction, Far Hills, N.J.

Client: Duracell Inc., Bethel, Conn.
Distribution: Mass merchants
Size of Run: 1,500
Producer: Display Creations Inc., Brooklyn, N.Y.
Division: Permanent, Film and Batteries
Objectives: The display was designed to be the major battery center of the store. It was necessary to create a highly visible four-sided unit with large merchandising graphic panels in order to be accessible and visible from all sides.