Household Cleaners

Fuji Photo Film has increased market share and brand presence via secondary display locations that promote impulse sales of film and one-time-use cameras.

Client: Clorox Co., Oakland, Calif.
Products Promoted: Kingsford charcoal and other barbeque-related products
Marketing Strategy: To create a shippable and easy-to-assemble pallet display that would serve as a high-profile, eye-catching billboard for Kingsford within Wal-Mart stores. Also, to attract consumers to the barbeque section of Wal-Mart stores and to induce purchases of Kingsford charcoal and other barbeque-related accessories.
Introduction: March 1999
Number of Displays: 1,500
Distribution: Wal-Mart stores

Client: Kreepy Krauly, Sanford, N.C.
Product Promoted: Kreepy Krauly brand automatic pool cleaner
Marketing Strategy: This banner was designed to inform consumers of the newly improved product.
Introduction: March 2000
Number of Displays: 3,000
Distribution: Mass merchants
Construction/Materials: Four-color process screenprinted on 10mil white poly banner
P-O-P Company: Ace-Hi Screen Printed Graphics, Wyoming, Mich.