Household Cleaners

Client: The Clorox Co., Oakland, Calif.
Products Promoted: Clorox Home Care cleaning products
Objective: The client wanted to leverage the brand equity it has in its packaging in-store. In the grocery channel, Clorox wanted to gain valuable floor space with this unit. Finally, it wanted the display to be shoppable on both sides of the pallet while maintaining the billboard effect of the graphics on the individual cases.
Introduction: January 2000

Client: NU-GROW, Brantford, Ontario
Products Promoted: Insect Repellant
Objective: To promote brand awareness and to increase sales for the CIL brands of insecticides. The display was designed to gain an edge over the competition and to increase sales per square foot.
Introduction: December 2000
Construction/Materials: Injection-molded rack with two-sided screenprinted header
P-O-P Company: Display Technologies, College Point, N.Y.

Client: Panasonic Industrial Co., Secaucus, N.J.
Size of Run: 1,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Semi-Permanent, Sports, Toys and Accessories: Film and Batteries
Objectives: The prepacked floor display had to hold more than 500 batteries and 48 flashlights while supporting 180 pounds. The display is on wheels to give the retailer flexibility -- it can be used as an endcap, an aisle blocker, a floorstand or a promotional unit.

Client: BonaKemi USA Inc., Aurora, Colo.
Distribution: Floorcovering retailers, wholesale floorcovering distributors
Size of Run: 100
Producer: Display Technologies, College Point, N.Y.
Division: Permanent, Home and Garden: Home Furnishings and Housewares

Product: PurTest home water-test kits
P-O-P company: Williamette Industries, Charlotte, N.C.
Introduction: November 2000
Duration: Temporary
Construction: Corrugated (floorstands, power wings), plastic (merchandising strips)
Display set-up: Retail staff
American Water Service is using a merchandising strip with a large header and graphics label to promote its PurTest line of in-home water-testing kits. Other displays include a power wing with optional base and a floorstand.

Client: Bayer-Purcell LLC, Birmingham, Ala.
Product Promoted: Bayer Advanced Garden 2-in-1 Rose & Flower Care
Marketing Strategy: The goal was to support the launch of the new rose care product by providing product usage and application tips via a rented Shelf TV video display.
Introduction: February 2000
Number of Displays: 525
Distribution: Home centers
P-O-P Company: P-O-P TV, a division of MPO Videotronics, Portland, Ore.