Household Cleaners

Client: The Gillette Co., Boston
Size of Run: 2,000
Producer: New Dimensions Research Corp., Melville, N.Y.
Division: Permanent, Toys and Accessories: Film and Batteries
Comments: Custom-blended color concentrates give this display its distinctive bright blue color. An attached battery cross-referencing guide educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.

Client: Duracell, Boston
Comments: The battery category is crowded with more than a hundred SKUs and often very little product information. This display includes an attached battery cross-referencing guide that educates consumers about different battery types and attempts to upsell them to the high-margin Duracell brands.
Introduction: July 2001 Size of Run: 1,000
Construction/Materials: Polystyrene colored with blue concentrate, wire, zinc-plated steel, spring cord, screen printing
P-O-P company: New Dimensions Research Corp., Melville, N.Y.

Client: Reckitt Benckiser, Wayne, N.J.
Size of Run: 7,500
Producer: Triangle Display Group, Philadelphia
Division: Temporary, Grocery and General Merchandise: Paper Goods and Soap
Comments: The initial design of this display anticipated a subsequent change in bottle shape of the package. It accommodated both versions of the package while functioning as a floorstand, endcap, sidekick or as individual trays on shelves.

Client: Eastman Kodak, Atlanta
Size of Run: 1,000
Producer: Diam POP Group, El Segundo, Calif.
Division: Semi-Permanent, Toys and Accessories: Film and Batteries
Comments: This unit shipped assembled and was designed to re-launch the 800 speed film. It used graphics to educate consumers about proper film selection.

Client: Duracell, Boston
Comments: This endcap designed for CVS drugstores merchandises Duracell, Energizer and CVS brand batteries in one comprehensive display. The display garnered secondary placement in the front of the stores and helped to boost impulse sales of batteries, which are a high-margin item.
Introduction: July 2001
Size of Run: 4,200
Construction/Materials: Vacuum-formed and injection-molded plastic, metal, litho graphics, pegboard, peghooks
Distribution: CVS drugstores nationwide

Client: Whirlpool Corp., Benton Harbor, Mich.
Size of Run: 250
Producer: Nashville Display, Nashville, Tenn.
Division: Permanent, Grocery & General Merchandise: Paper Goods and Soap
Comments: Because Whirlpool's cleaning products represented a new product category for the company, this permanent display was designed to draw attention to the line.