Household Cleaners

Retail Category: Mass Merchants
Display Type: Retail - Account-Specific
Client: Eastman Kodak
Producer: Mechtronics, White Plains, N.Y.
Size of Run: 1,800
Comments: This mobile "pallet tower" with pre-packed PDQ trays meets all of Wal-Mart's merchandising requirements. Locking casters enable easy movement to key traffic areas within the store. Stores receiving the merchandisers posted an incremental 35% sell through compared to stores that didn't receive the unit.

Retail Category: Supermarket/Grocery: Non-Food Items
Display Type: Freestanding - Temporary
Client: Dial Corp.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Size of Run: 6,000
Comments: Dial promoted its first scented oil warmer with this floorstand touting the product's on/off switch, a main point of differentiation against the competition.

Retail Category: Mass Merchants
Display Type: Freestanding - Temporary
Client: Procter & Gamble
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 2,100
Comments: A co-marketing venture between Procter & Gamble and Costco, this pallet display merchandises Pampers diapers and Costco brand strollers.

Retail Category: Consumer Electronics/Entertainment
Display Type: Countertop - Permanent
Client: Panasonic
Producer: Advertising Display Co., Lyndhurst, N.J.
Size of Run: 5,000
Comments: Because lithium batteries are so expensive, they have traditionally been merchandised behind the counter to prevent pilferage. When this display is placed on a counter, it can be set up so product is accessible only from the back by store personnel. When used behind the counter, the clear front panel slides up to provide access.

Client: The Gillette Co., Boston
Comments: This display serves as a one-stop shopping location for batteries at 100 Future Shops, a Canadian home electronics retailer. The unit upgraded the look and feel of existing battery centers with a high-tech appearance that reinforces the retailer's branding.
P-O-P Company: New Dimensions Research Corp., Melville, N.Y.

Client: Kayser-Roth Corp., Greensboro, N.C.
Producer: Triangle Display, Philadelphia
Comments: The objective of this display was to introduce intimate apparel into supermarkets, an environment that has not traditionally carried this line of goods. Cantilever shelves allow the 24 facings of product to be seen both from the front and the sides. The display holds up to 150 pieces within two square feet of floor space.

Client: Duracell, Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Comments: Designed for London Drug stores in Canada, this highly mobile, theft-deterrent display consolidates hundreds of pounds of product in a small, 23-inch footprint A unique caster system enables easy moving even when the display is loaded. Lifestyle graphics refocus the mature brand for a more high-tech and youthful marketplace.

Client: Bayer-Pursell LLC, Birmingham, Ala.
Producer: Inland Paperboard & Packaging, Indianapolis
Comments: This temporary display was designed to support jugs of heavy lawn care product and withstand damp conditions sometimes found in lawn and garden departments of home building centers. The quarter-pallet display scales down to a counter display as product sells down.

Product: Mr. Clean-branded home cleaning tools
P-O-P companies: L.A. Darling (in-line display), Albert Lea, Minn.; Eastern Container Inc. (quarterly displays), Mansfield, Mass.; New Leaf Studios Inc. (graphics), Framingham, Mass.
Introduction: January 2001
Duration: Semipermanent
Construction: Cardstock, corrugated, wire
Display set-up: Retail staff
The first quarterly display to highlight Butler Home Product's Mr. Clean cleaning tools touted three products with the same price point.