Sunbeam Mr. Coffee Promo
Product: Mr. Coffee coffee maker
Number of displays: 5,000
P-O-P company: Marketing Drive Worldwide, Wilton, Conn.
Distribution: Mass merchants
Introduction: October 2002
Duration: Temporary
Construction: Paperboard
Display set-up: Retail staff
Mr. Coffee brand coffee makers are being repositioned to target a younger audience. Carson Daly and Chris Klug are now representing the popular brand on P-O-P such as header cards, shelf talkers and danglers.
