Household Cleaners

The combination of silver fluted corrugate behind injection-molded trays helps improve product visibility for Rayovac's new Maximum Plus batteries on this floorstand, which also is the first to show the company's new graphics.
Producer: Innomark Communications, Cincinnati

Retail Category: Drugstores/Health Stores
Display Type: Counter: Permanent
Client: The Gillette Co., Boston
Producer: New Dimensions Research Corp., Melville, N.Y.
Size of Run: 2,650
Comments: Designed for the pharmacy department in Eckerd stores, this display for Duracell Easy Tab hearing aid batteries utilizes a system of icons on the peghooks for easy shopability.

An existing rolling floor display was updated with Rayovac's new graphics program to help the battery maker introduce its Maximum Plus product.
Producer: Innomark Communications, Cincinnati

This power wing, complete with silver fluted corrugate, injection-molded trays and a small lug-on "wing," draws attention to Rayovac's new Maximum Plus battery, the first product to showcase the company's new graphics look.
Producer: Innomark Communications, Cincinnati

Excerpts from A.G. Lafley's letter to shareholders, August 2002