Home Improvement

Product: Royal Appliance Dirt Devil vacuum cleaners
Number of displays: 1,000
P-O-P company: AG Industries Inc., Cleveland
Distribution: Mass merchants, discount stores and hardware stores
Introduction: June 1993
Duration: Permanent
Construction: Polyethylene and metal
Royal is marketing headers and merchandisers in 4- or 8-foot lengths, depending on the space the retailer allows for Dirt Devil products.

Product: Vermont American Tool Co. Bulk screwdriver-bit cabinet
P-O-P company: In house
Distribution: Lumberyards and home centers
Introduction: March 1993
Duration: Permanent
Construction: Styrene and acrylic
Vermont American Tool's new cabinet for bulk screwdriver bits follows on the heels of last year's successful introduction of similar designs for its router bits. The cases keep bits sorted by type and prevent pilferage.

Product: Fertilizers and weed control products
Number of displays: 20,000
P-O-P company: Brulene Associates, West New York, N.J.
Distribution: Home centers, lawn & garden and hardware stores
Introduction: March 1993
Duration: Semi-permanent
Construction: PVC
Looming overhead like miniature blimps, the bright green and yellow inflatables provide "instant recognition at the point-of-sale," says a company spokesman.

Client: Acco Chain & Lifting Products
Producer: The W/M Display Group
Category: Metal/Wire: Fixture
Comments: A unique system allows retailers to restock product on the display without dismantling an entire row of product. Display costs were significantly reduced.

Client: Deere & Co.
Producer: Frank Mayer & Associates Inc.
Category: Fabricated Plastics: Floorstand
Comments: An acrylic wedge rests on a mirrored, nonbreakable surface that reflects the complete undercarriage of the lawn mower, keeping the consumer from having access to the rotor blades. The entire construction rests on a wooden pedestal that also serves as a storage area for the Tricycler component parts used for demonstration.

Product: Stiles Inc. Ceramic tile
P-O-P companies: FloorPlan In-Store Displays, Dallas (tower); Service Products Inc., Chicago (tile boards)
Distribution: Home centers and floor covering distributors
Introduction: November 1992
Duration: Permanent
Construction: Masonite
The tile towers from Stiles provide maximum display space in minimal floor area. The units have been popular with floor covering stores, which usually don't have a lot of space to spare.

Product: Dual-channel shelf dividers
P-O-P company: RTC Industries, Chicago
Distribution: Home centers, hardware stores, paint stores, craft centers and mass merchants
Introduction: March 1993
Duration: Permanent
Construction: Co-extruded styrene
Nine sales messages are included in the strips. The messages include such lines as "Plasti-Kote Turns Dull Into Dynamite" and "Plasti-Kote -- The Winning Finish."

Product: Lighting fixtures
Number of displays: 300
Distribution: Home centers and lighting distribution centers
Introduction: June 1992
Duration: Permanent
Construction: Laminated wood base and lithographed cardboard header
The interactive nature of the retail unit aids consumers in understanding the product, says a company official.