Home Improvement

Client: Acco Chain & Lifting Products
Producer: The W/M Display Group
Category: Metal/Wire: Fixture
Comments: A unique system allows retailers to restock product on the display without dismantling an entire row of product. Display costs were significantly reduced.

Client: Deere & Co.
Producer: Frank Mayer & Associates Inc.
Category: Fabricated Plastics: Floorstand
Comments: An acrylic wedge rests on a mirrored, nonbreakable surface that reflects the complete undercarriage of the lawn mower, keeping the consumer from having access to the rotor blades. The entire construction rests on a wooden pedestal that also serves as a storage area for the Tricycler component parts used for demonstration.

Product: Stiles Inc. Ceramic tile
P-O-P companies: FloorPlan In-Store Displays, Dallas (tower); Service Products Inc., Chicago (tile boards)
Distribution: Home centers and floor covering distributors
Introduction: November 1992
Duration: Permanent
Construction: Masonite
The tile towers from Stiles provide maximum display space in minimal floor area. The units have been popular with floor covering stores, which usually don't have a lot of space to spare.

Product: Autographies paint pen
P-O-P company: Downing Enterprises Inc., Cleveland
Distribution: Mass merchants, craft stores and home centers
Introduction: January 1993
Duration: Permanent
Construction: Styrene and cardboard (brace)
Response from retailers has been favorable, the company says, with mass merchants picking up the product. The pen also comes in a carded version for other display options.

Product: Lighting fixtures
Number of displays: 300
Distribution: Home centers and lighting distribution centers
Introduction: June 1992
Duration: Permanent
Construction: Laminated wood base and lithographed cardboard header
The interactive nature of the retail unit aids consumers in understanding the product, says a company official.

Santa Cruz Industries
Shindaiwa Inc.
Metal/Wire: Floorstands