Home Improvement

Type: Counter with turntable/floorstand combination
Product: T-Bird sprinkler nozzles
Client: Rainbird Inc.
P-O-P companies: Hallkraft Container Corp., Ontario, Calif. (manufacturer); Santoro Associates, Upland, Calif. (designer)
Construction: Direct print and litho label combination on white corrugated cardboard with a Mylar laminate
Introduction: June 1992
Comments: The Mylar laminate was used to increase the display's durability and enhance its appeal.

Type: Floorstand
Product: Owens Corning Fiberglas
Client: Owens Corning Fiberglas Corp.
P-O-P company: Johnstons & Associates Inc., Kalamazoo, Mich.
Construction: Corrugated cardboard with eight-color rubber-plate printing
Introduction: August 1991
Comments: The playhouse construction was used as an enhancement to tie in with the Pink Panther character and to give kids a chance to win the playhouse.

Products: Jigsaw, 3-inch belt sander, 0.5-inch drill, circular saw and router
P-O-P company: Advertising Display Co., Englewood Cliffs, N.J.
Distribution: Hardware and home center stores
Construction: Corrugated cardboard
Comments: A freestanding endcap or minipallet showcases Skil Corp.'s "Classic" tools. The endcap holds a total of 15 tools, while the minipallet holds 30 tools. "It's turnkey in a sense that all product is set to go and ready to retail the way it is," a corporate representative says.

Product: BPCO Inc. Roofing shingles
Number of displays: 50 (Microhomes), 150 (samplers) and 12 (information centers)
P-O-P company: IDL Inc., Pittsburgh (samplers)
Distribution: Home center stores and lumber yards
Introduction: April 1991
Duration: Permanent
Construction: Plywood, paper posters and sample shingles
A shingle sampler from BPCO shows off six product samples in 2 square feet of floor space. The unit stands 7 feet tall.

Client: Motorola Lighting Inc.
Producer: Visual Marketing Inc.

Client: Cooper Lighting
Producer: DCI Marketing

Product: Kop-Coat Inc. Wolman Deck Brightener
Number of displays: 1,000
P-O-P company: A.V.C. Inc., Canton, Ohio (mechanical design); Tassone Stevenson, Pittsburgh (art design)
Distribution: Home center stores and lumber yards
Introduction: March 1992
Duration: Permanent
Construction: Coated steel
A new display showcases both new and tried-and-true products, as well as providing a practical, attractive way to display large, five-gallon cans.

Client: Congoleum Corp.
Producer: AG Industries Inc.