Home Improvement

Client: Oldham Saw Co.
Producer: MCA Sign Co.

Product: Conwed Bonded Fiber Roll-Lawn repair kits
P-O-P company: Phoenix Display & Packaging Corp., West Deptford, N.J.
Distribution: Garden centers, hardware stores and mass merchants
Introduction: February 1993
Duration: Temporary
Construction: Corrugated
"We're a seasonal item that's only good when [people] are seeding, which is spring and fall," says a company spokesman.

Client: Owens-Corning Fiberglas Co.
Producer: Johnstons & Associates Inc.

Client: Tarkett Inc.
Producer: AG Industries

Client: American Tool
Producer: E & E Display Group

Product: Royal Appliance Dirt Devil vacuum cleaners
Number of displays: 1,000
P-O-P company: AG Industries Inc., Cleveland
Distribution: Mass merchants, discount stores and hardware stores
Introduction: June 1993
Duration: Permanent
Construction: Polyethylene and metal
Royal is marketing headers and merchandisers in 4- or 8-foot lengths, depending on the space the retailer allows for Dirt Devil products.

Product: Vermont American Tool Co. Bulk screwdriver-bit cabinet
P-O-P company: In house
Distribution: Lumberyards and home centers
Introduction: March 1993
Duration: Permanent
Construction: Styrene and acrylic
Vermont American Tool's new cabinet for bulk screwdriver bits follows on the heels of last year's successful introduction of similar designs for its router bits. The cases keep bits sorted by type and prevent pilferage.