Home Improvement

Product: Husqvarna Forest & Garden Co. air-injected chain saws
Number of displays: 5,000
P-O-P company: Rapid Mounting & Finishing Co., Chicago
Distribution: Outdoor power-equipment dealers/service centers
Introduction: June 1993
Duration: Semi-permanent
Construction: Lithographed PETG; AC motor
A motion display for air-injected chain saws from Husqvarna shows consumers exactly how the company's new technology works to save time and effort.

Product: Schuller International Inc. Manville insulation
P-O-P companies: Cullinan Creative Group (design), Minneapolis; Love Box (manufacture), Kansas City, Mo.
Distribution: Hardware and building supply stores
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
Schuller hopes to boost impulse purchases of its Manville insulation with shipping boxes that are transformed into displays.

Product: Packet flower and vegetable seeds
P-O-P companies: Producer: U.S. Display Group Inc. (corrugated), Tullahoma, Tenn.; American Manufacturing Co. (metal components); Stainless Metal Products Inc. (metal components), both of Chattanooga, Tenn.
Distribution: Mass merchants, hardware stores, home centers, supermarkets, drug and variety stores
Introduction: April 1993
Duration: Permanent
Construction: Metal framework, corrugated and plastic trays

Product: Lawn & Garden Tool Center
P-O-P company: E.B. Advertising Display Co., Massilon, Ohio
Distribution: Lawn and garden stores, home centers and nurseries
Introduction: August 1993
Duration: Permanent
Construction: Steel frame

Product: L&F Products Rid-X Septic Tank Cleaner
Number of displays: 230
P-O-P companies: AdVision Video Marketing Services (video), Portland, Ore.; Design Production (manufacture), Upper Saddle River, N.J.
Introduction: June 1993
Distribution: Mass merchants and home centers
Duration: Permanent
Construction: Wood and acrylic
The key to selling Rid-X Septic Tank Cleaner, marketers believe, may be to educate consumers.

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper