Home Improvement

Product: Powr-Gard fuses
Number of displays: 100
P-O-P company: Better Bilt Products Inc., Addison, Ill.
Distribution: Electrical distributors and wholesale stores
Introduction: August 1993
Duration: Permanent
Construction: Wire (rack); clear plastic (interchangeable advertising space); corrugated (header)
Littelfuse is making it easy for consumers to purchase its power fuses. Placed in the front of the stores, the Circuit Protection Center provides one-stop shopping and reminds consumers of their power-fuse needs.

Product: Waterstone sinks
Number of displays: 200
P-O-P company: Visual Marketing Inc., Chicago
Distribution: Plumbing wholesale showrooms, hardware stores and home centers
Introduction: October 1993
Duration: Permanent
Construction: Particleboard with custom-colored, T-mold edging and premium-grade laminates
The open-ended design accepts sinks with varying widths to work with the one display in any combination, offering flexibility regardless of the models carried.

Products: DIY Products, a division of Rhodes American, Tough as Tile epoxy tub and tile finish; One Stroke wood-grain finish
Number of displays: 4,500 of each
P-O-P companies: Marketing Alternatives (printing for One Stroke); Spindler Claps & Associates (design and printing for Tough as Tile), both of Arlington Heights, Ill.
Distribution: Sherwin Williams stores and hardware stores
Introduction: August 1993
Duration: Semi-permanent
Construction: Paper

Product: Skil Flexi-Charge Interchangeable Power System
Number of displays: 2,000
P-O-P company: Worldnet, Costa Mesa, Calif.
Distribution: Hardware stores, home centers and building supply stores
Introduction: October 1993
Duration: Temporary
Construction: Corrugated with laminate covering
Hoping to convince consumers that tools are still a good holiday gift, Skil has developed a motion display that shows how one battery pack powers all five tools in its Flexi-Charge line.

Product: Husqvarna Forest & Garden Co. air-injected chain saws
Number of displays: 5,000
P-O-P company: Rapid Mounting & Finishing Co., Chicago
Distribution: Outdoor power-equipment dealers/service centers
Introduction: June 1993
Duration: Semi-permanent
Construction: Lithographed PETG; AC motor
A motion display for air-injected chain saws from Husqvarna shows consumers exactly how the company's new technology works to save time and effort.

Product: Schuller International Inc. Manville insulation
P-O-P companies: Cullinan Creative Group (design), Minneapolis; Love Box (manufacture), Kansas City, Mo.
Distribution: Hardware and building supply stores
Introduction: June 1993
Duration: Temporary
Construction: Corrugated
Schuller hopes to boost impulse purchases of its Manville insulation with shipping boxes that are transformed into displays.