Home Improvement

Product: Power lawn equipment
Number of displays: 50
P-O-P company: Global Creations L.L.C., Machesney Park, Ill.
Distribution: Outdoor power equipment dealers
Introduction: June 1997
Duration: Permanent
Construction: Wire grid, MDF base, styrene header
Lawn equipment is merchandised on one triangular tower rack, encouraging multiple sales.

Marketer: Ryobi America Corp., Andersen, S.C.
Objective: The marketing aim was to introduce this new product and establish its connection with the well-known television personality.
Construction: Corrugated
Introduced: November 1996
Producer: Inland Paperboard and Packaging Inc., Indianapolis

Marketer: Sterling Plumbing Group, Rolling Meadows, Ill.
Objective: Color coding of packaging helps differentiate Sterling's basic and upscale product lines. It's designed to educate consumers about product features and provide information at a glance.
Introduced: January 1997
Producer: Fitch Inc., Worthington, Ohio; W.B. Doner & Co., Cleveland; Chesapeake Display & Packaging, Winston-Salem, N.C.

Marketer: Fiskars, Sauk City, Wis.
Objective: The goal was to create an inexpensive, well-sealed package that would be pilfer-resistant and sturdy.
Construction: A printed paperboard insert and a tri-fold clamshell produced from clear, 20-mil. PVC.
Introduced: July 1996
Producer: Placon, Madison, Wis.