Home Improvement

Client: Benjamin Moore & Co., Montvale, N.J.
Size of Run: 500
Producer: Trans World Marketing, East Rutherford, N.J.
Division: Permanent, Home and Garden: Home Furnishings and Housewares
Comments: This "store within a store" fixture was developed to create a premium paint destination center for authorized Benjamin Moore dealers. The unit was designed to appeal to consumers as well as decorators and architects.

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Products: Sealants and wood fillers
P-O-P companies: Packaging Corp. of America (house display), Cincinnati; St. Elizabeth Inc. (Easy Solutions rack), Little Falls, N.J.; K-Effs Inc. (putty rack), Columbus, Ohio; Marlin Wire (wood filler rack), Baltimore
Distribution: Hardware stores
Introduction: Spring 2001
Duration: Semipermanent and temporary
Construction: Wire, sheet metal, corrugated
Display set-up: Retail staff

Products: Repair/replacement plumbing products
P-O-P companies: Smith WinchesterInc., Southfield, Mich.; Display Design & Sales Co., Philadelphia
Distribution: Hardware stores, do-it-yourself retail stores, home center chains
Introduction: September 2001
Duration: Semipermanent
Construction: Cardstock, gage sheet metal
Display set-up: Field staff
An identification catalog on a lectern-style Information Center ensures the customer locates the proper product.

Products: Safety products assortment
Number of displays: 2,000
P-O-P company: Gateway Packaging Co., Pittsburgh
Introduction: May 2001
Duration: Semipermanent
Construction: Corrugated with a backboard for securing peghooks with individual price label holders
Display set-up: Retail staff
MSA Safety Works increased the depth of its standard power wing to 12 inches to provide more stock of its best-selling products in home centers.

Products: Home cleaning products
P-O-P company: Custom Design Inc., North Kingstown, R.I.
Distribution: National home center/hardware stores, wholesale distribution
Duration: Permanent
Construction: Pegboard wood
Display set-up: Retail staff
Unger Industrial's versatile four-sided merchandiser was designed to highlight the company's home cleaning products and be easily updated.