Home Improvement

Client: Aearo Technologies, Indianapolis, IN
Product(s) Promoted: Safety glasses
Distribution: Lowe's stores
Number of Stores: 1,250
Production Run Quantity: 1,250
Introduction: February 2006
Intended Duration: 2 years
Dimensions (H x W x D): 74" x 24" x 24"
Weight: 60 lbs.
Budget Category (U.S.): $201 - $250
Producer: TPH Global Solutions, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: RSI Home Products, Anaheim, CA
Product(s) Promoted: Semi-Custom Bath Cabinetry
Distribution: Lowe's Stores
Number of Stores: 247
Production Run Quantity: 250
Introduction: January 2006
Intended Duration: 3 years
Dimensions (H x W x D): 96" x 96" x 28"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001
Producer: RSI Home Products, Anaheim, CA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Innovative Marketing Solutions Inc., Schaumburg, IL
Product(s) Promoted: Olympic Interior Stains
Distribution: Lowe's Stores
Number of Stores: 1,150
Production Run Quantity: 1,200
Introduction: March 2006
Intended Duration: 5 years
Dimensions (H x W x D): 44" x 48" x 22"
Weight: 210 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Cooper Wiring Devices, Peachtree City, GA
Product(s) Promoted: Mediasync
Distribution: Home improvement and electrical supply retailers
Number of Stores: Not available
Production Run Quantity: 500
Introduction: August 2006
Intended Duration: 6 months
Dimensions (H x W x D): 18" x 15" x 8"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50

Client: Benjamin Moore & Co., Montvale, NJ
Product(s) Promoted: Benjamin Moore Affinity Retail Display
Distribution: Benjamin Moore Paint Retailers
Number of Stores: 1,000
Production Run Quantity: 1,000
Introduction: April 2007
Intended Duration: 3 years
Dimensions (H x W x D): 72" x 48" x 36"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Southwire Co., Carrollton, GA
Product(s) Promoted: MC AP Cable (new and patented metal clad cable product)
Distribution: Electrical Contractor Distributors nationwide
Number of Stores: 1,000-1,500
Production Run Quantity: 1,500
Introduction: February 2007
Intended Duration: 8-12 months
Dimensions (H x W x D): 14" x 20" x 7"
Weight: 2.42 lbs.
Budget Category (U.S.): $16 - $25

Client: Carlon Lamson & Sessions, Beachwood, OH
Product(s) Promoted: Specialty Chimes and Buttons
Distribution: Home Center Distribution Centers
Number of Stores: 100
Production Run Quantity: 100
Introduction: February 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 29" x 24" x 6"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150