Home Improvement

Client: Black & Decker, Hunt Valley, MD
Producer: Weyerhaeuser Retail Experience Network, Federal Way, WA
Size of Run: 1,500
Production Date: November 2005
Comments: An actual working unit and "try me" callouts invite interaction with this pallet display designed for Wal-Mart.

Client: DeWalt Industrial Tool Co., Baltimore
Producer: Alliance, a Division of Rock-Tenn Co., Winston-Salem, NC
Size of Run: 1,200
Comments: This display impressed retailers because the rack requires no additional shelf space, but still allows the consumer to interact with the miter saw and change the head positions.

A case study from the Promotion Marketing Association's 2006 Reggie Awards