Home Improvement

Client: Professional Paint Inc., Denver, CO
Product(s) Promoted: Paint
Distribution: Frazee - California, General Paint - Canada, Kwal - Colorado, Stellar-Kwal - Texas, Color Wheel - Florida, Parker - Washington State
Number of Stores: 600
Production Run Quantity: 1,800
Introduction: November 2006
Intended Duration: 5-7 years
Dimensions (H x W x D): 96" x 96" x 24"
Weight: 800 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Dewalt, Towson, MD
Product(s) Promoted: DeWalt Concrete Breakers
Distribution: Grainger/United Retailers
Number of Stores: 302
Production Run Quantity: 302
Introduction: January 2006
Intended Duration: 2 years
Dimensions (H x W x D): 11" x 15" x 6"
Weight: 20 lbs.
Budget Category (U.S.): $351 - $400
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: DeWalt, Towson, MD
Product(s) Promoted: Saw and Drill Accessories
Distribution: Home Depot
Number of Stores: 1,200
Production Run Quantity: 1,200
Introduction: March 2007
Intended Duration: 6 months
Dimensions (H x W x D): 65" x 24" x 24"
Weight: 67 lbs.
Budget Category (U.S.): $151 - $200
Producer: Taurus Display, Moorestown, NJ

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Wagner Spray Tech, Plymouth, MN
Product(s) Promoted: Airless Sprayers and Accessories
Distribution: Home Depot, Lowe's, Tractor Supply Co., Ace Hardware
Number of Stores: 60
Production Run Quantity: 60
Introduction: April 2007
Intended Duration: 2-3 years
Dimensions (H x W x D): 120" x 64" x 36"
Weight: 120 lbs.
Budget Category (U.S.): $701 - $750

Client: Valley Forge Flag Co., Wyomissing, PA
Product(s) Promoted: American Flags
Distribution: Lowe's Stores
Number of Stores: 650
Production Run Quantity: 1,000
Introduction: May 2007
Intended Duration: 4 months
Dimensions (H x W x D): 57" x 48" x 40"
Weight: 200 lbs.
Budget Category (U.S.): $51 - $100
Producer: Weber Display & Packaging, Philadelphia, PA

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Black & Decker, Towson, MD
Product(s) Promoted: Auto Wrench, Handi-Saw, Laser Drive Cordless Drill
Distribution: Home Depot
Number of Stores: 2,000
Production Run Quantity: 2,000
Introduction: May 2007
Intended Duration: 2 months
Dimensions (H x W x D): 54" x 48" x 30"
Weight: 65 lbs.
Budget Category (U.S.): $101 - $150

Client: TimberTech, Wilmington, OH
Product(s) Promoted: Composite privacy fencing
Distribution: Fencing Showrooms
Number of Stores: 200
Production Run Quantity: 200
Introduction: May 2006
Intended Duration: 1-2 years
Dimensions (H x W x D): 25" x 29" x 8"
Weight: 30 lbs.
Budget Category (U.S.): $51 - $100
Producer: TimberTech, Copley, OH

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: ICI Paints, Cleveland, OH
Product(s) Promoted: Paint and global paint palette
Distribution: National and International
Number of Stores: 600
Production Run Quantity: 600
Introduction: January 2007
Intended Duration: 7-10 years
Dimensions (H x W x D): 91" x 74" x 39"
Weight: 1,000 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Aearo Technologies, Indianapolis, IN
Product(s) Promoted: Safety products
Distribution: Independent Hardware Stores
Number of Stores: 500
Production Run Quantity: 500
Introduction: May 2007
Intended Duration: 2 years
Dimensions (H x W x D): 24" x 24" x 60"
Weight: 60 lbs.
Budget Category (U.S.): $201 - $250
Producer: TPH Global Solutions, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?