Scholastic Summer Blast Floorstand
Client: Scholastic Inc., New York
Size of Run: 2,000
Producer: The Display Connection, Moonachie, N.J.
Division: Temporary, Books, Newspapers and Magazines
Comments: This floorstand was designed to accept product restocking through the summer season, so the base is constructed of die-cut choroplast rather than corrugated. The objective of the display was to gain extra mileage from Scholastic's best-selling titles during the summer reading months.