Gifts & Collectibles

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.

American Greetings
American Greetings
Comments: Because the display was produced at a low cost, the client achieved wider distribution than was originally intended, resulting in increased sales and revenue. The sell-through of the gift wrap improved dramatically because customers purchased multiple items.

Client: Design Originals, Fort Worth, Texas
Products Promoted: Memory albums and design paper
Objective: To create a compact profile with a colorful header to display product and attract consumers' attention at the chain store and independent retailer level. The angled tiers allow the customer to view all 30 SKUs.
Introduction: June 1999
Construction/Materials: Wire P-O-P Company: Art Wire Works, Chicago

Client: Flair Communications Agency, Premium division, Chicago
Products Promoted: Various products that are showcased in the assorted inflatable frames and premiums
Objective: To present free gift frames to customers that highlight the brand or product being sold.
Introduction: June 1999
Construction/Materials: 0.20 mm PVC, one-color logo imprint three-ply with cardboard easel
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: American Greetings Co., Cleveland
Products Promoted: Greeting cards
Objective: This display was designed to occupy the same footprint as the company's previous display but accommodate more cards and offer the benefit of multiple programs.
Introduction: September 1998
Construction/Materials: Injection-molded clear card pockets, spinner racks
P-O-P Companies: Eastman Chemical Co. (copolyester), Kingsport, Tenn.; Pioneer Plastics (injection molding), Akron, Ohio

Client: American Greetings, Cleveland
Products Promoted: Greeting cards
Objective: To improve product visibility in all height profiles and provide the ability to merchandise different size cards in the same display.
Introduction: May 1999
Number of Displays: 10,722
Construction/Materials: K-resine for pockets, high-impact polystyrene card tier and bumper
P-O-P Company: AG Industries, Cleveland

Client: MCS Industries Inc., Easton, Pa.
Product Promoted: Star Wars prints and frames
Number of Displays: 1,400
Introduction: May 1999
Construction: 200-pound B-flute, Kemi-art
Producer: Weber Display & Packaging, Philadelphia

Client: Twin City Greetings Inc., Minneapolis
Products Promoted: Gifts and greeting cards
Objective: To introduce new products to the convenience store market, (i.e. seasonal promotions of gifts and cards.)
Introduction: September 1998
Construction/Materials: Flexo-printed corrugated
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: Upper Deck Collectibles, Carlsbad, Calif.
Products Promoted: Upper Deck collectible sports memorabilia
Objective: To provide long-term brand recognition in stores featuring the client's line of baseball cards and sports memorabilia. This clock was originally commissioned as a holiday present to reward high-volume dealers for their sales efforts during the previous year.
Introduction: December 1998
Producer: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Happy Birthday Al!