Gifts & Collectibles

Client: Flair Communications Agency, Premium division, Chicago
Products Promoted: Various products that are showcased in the assorted inflatable frames and premiums
Objective: To present free gift frames to customers that highlight the brand or product being sold.
Introduction: June 1999
Construction/Materials: 0.20 mm PVC, one-color logo imprint three-ply with cardboard easel
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: American Greetings Co., Cleveland
Products Promoted: Greeting cards
Objective: This display was designed to occupy the same footprint as the company's previous display but accommodate more cards and offer the benefit of multiple programs.
Introduction: September 1998
Construction/Materials: Injection-molded clear card pockets, spinner racks
P-O-P Companies: Eastman Chemical Co. (copolyester), Kingsport, Tenn.; Pioneer Plastics (injection molding), Akron, Ohio

American Greetings
American Greetings
Comments: Because the display was produced at a low cost, the client achieved wider distribution than was originally intended, resulting in increased sales and revenue. The sell-through of the gift wrap improved dramatically because customers purchased multiple items.

Client: American Greetings, Cleveland
Products Promoted: Greeting cards
Objective: To improve product visibility in all height profiles and provide the ability to merchandise different size cards in the same display.
Introduction: May 1999
Number of Displays: 10,722
Construction/Materials: K-resine for pockets, high-impact polystyrene card tier and bumper
P-O-P Company: AG Industries, Cleveland

Client: MCS Industries Inc., Easton, Pa.
Product Promoted: Star Wars prints and frames
Number of Displays: 1,400
Introduction: May 1999
Construction: 200-pound B-flute, Kemi-art
Producer: Weber Display & Packaging, Philadelphia

Client: Twin City Greetings Inc., Minneapolis
Products Promoted: Gifts and greeting cards
Objective: To introduce new products to the convenience store market, (i.e. seasonal promotions of gifts and cards.)
Introduction: September 1998
Construction/Materials: Flexo-printed corrugated
P-O-P Company: Meridian Display & Merchandising, St. Paul, Minn.

Client: Upper Deck Collectibles, Carlsbad, Calif.
Products Promoted: Upper Deck collectible sports memorabilia
Objective: To provide long-term brand recognition in stores featuring the client's line of baseball cards and sports memorabilia. This clock was originally commissioned as a holiday present to reward high-volume dealers for their sales efforts during the previous year.
Introduction: December 1998
Producer: Heritage Frame & Glass Creations Ltd., Nesquehoning, Pa.

Happy Birthday Al!

Client: DaySpring Cards, Siloam Springs, Ark.
Distribution: Christian book and gift retail outlets
Size of Run: 1,450
Producer: E and E Display Group, Lawrence, Kan.
Division: Permanent, Greeting Cards
Objectives: This display was developed for a new product launch of value-priced greeting cards. It was intended to be placed in high-traffic locations, have a small footprint and merchandise 36 SKUs in a branded environment.