Gifts & Collectibles

Client: The Dial Corp., Phoenix, Ariz.
Distribution: Mass merchants
Size of Run: 1,350
Producer: Smyth Cos.-Display Division, St. Paul, Minn.
Division: Semipermanent, Suntan Products, Lotions, Moisturizers and Creams
Objectives: The prepack pallet unit was created for the holiday season and offered shoppers the option to purchase gift sets under two different price points.

Client: American Specialty Confections, Eagan, Minn.
Distribution: Gift stores and Harley-Davidson dealerships
Size of Run: 500
Producer: Meridian Display & Merchandising, St. Paul, Minn.
Division: Temporary, Stationery, Party Goods, Giftwrap, Disposable Writing Instruments and Seasonal Items
Objectives: To gain floor space for the licensed property custom tins.

Client: Coty Inc., New York
Distribution: Mass merchants
Size of Run: 2,000
Producer: Advertising Display Co., Lyndhurst, N.J.
Division: Temporary, Fragrances
Objectives: To design a unit to house 20 SKUs of Coty products. By designing two special trays, all combinations of pallet, either full, 1/2 or 1/4, were easily constructed. The units were geared to large as well as smaller stores so all markets could handle them.

Client: American Greetings
Producer: American Greetings

Client: Baldwin Hardware Corp., Reading, Pa.
Products Promoted: Brass Christmas ornaments
Objective: To create a display program that accommodates various sizes of retailers, from department stores to small gift shops. By hanging the ornaments next to the stock, the display allowed the consumer to easily identify the ornament of choice for purchase.
Introduction: April 1999
Construction/Materials: Corrugated, plastic, cardboard, litho sheet
P-O-P Company: Graphex Inc., Exton, Pa.

Client: Flair Communications Agency, Premium division, Chicago
Products Promoted: Various products that are showcased in the assorted inflatable frames and premiums
Objective: To present free gift frames to customers that highlight the brand or product being sold.
Introduction: June 1999
Construction/Materials: 0.20 mm PVC, one-color logo imprint three-ply with cardboard easel
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: American Greetings Co., Cleveland
Products Promoted: Greeting cards
Objective: This display was designed to occupy the same footprint as the company's previous display but accommodate more cards and offer the benefit of multiple programs.
Introduction: September 1998
Construction/Materials: Injection-molded clear card pockets, spinner racks
P-O-P Companies: Eastman Chemical Co. (copolyester), Kingsport, Tenn.; Pioneer Plastics (injection molding), Akron, Ohio

American Greetings
American Greetings
Comments: Because the display was produced at a low cost, the client achieved wider distribution than was originally intended, resulting in increased sales and revenue. The sell-through of the gift wrap improved dramatically because customers purchased multiple items.