Justin Boot Floorstand
Product: Workboots
Number of displays: 1,000 countertops; 1,700 floorstands
P-O-P company: DCI Marketing, Milwaukee
Distribution: Western-style retail stores
Introduction: May 1997
Duration: Permanent
Construction: Galvanized steel; floorstand also has wooden components
A heavy-duty metal-and-wood floor display for Justin Original Workboots showcases 12 footwear items.
