Footwear

Client: LA Gear
P-O-P company: Advertising Display Co.

Product: Deckers Outdoor Corp. Teva Sport Sandals
Number of displays: 300
P-O-P company: Dimensional Media, San Francisco
Distribution: Specialty outdoor outfitters
Introduction: April 1994
Duration: Permanent
Construction: Two-part cast epoxy resin
The Teva Rock Frame display series features a kiosk that holds 15 styles of sport sandals. Sepia-tone graphics and the hand-cast framework and base are embedded with granules of sand.

Client: Acme Boot Co.
P-O-P company: Great Northern Corp.

Client: Foot Locker
P-O-P company: Medallion Associates Ltd.

Product: Socks
P-O-P companies: Side-Kik Corp. (manufacture); O'Brien Industries Inc. (distribution), both of Cypress, Calif.
Distribution: Sporting goods stores
Introduction: May 1994
Duration: Permanent
Construction: Metal (legs); high-impact styrene (back panel); injection-molded plastic (shelves and sides)
A new mobile display, created by Side-Kik, is less expensive because it's made primarily from plastic. The display is black, which best shows off the white socks.

Product: Outdoor sports shoes
Number of displays: 1,000
P-O-P companies: Merry Men Design (design), Sherborne Forest, Mass.; Johnston & Associates (manufacture), Kalamazoo, Mich.
Distribution: Specialty footwear and sporting goods stores
Introduction: April 1994
Duration: Semipermanent
Construction: Molded Polyurethane foam
Designers avoided elements that might date the display. The rock look is generic, says a Reebok spokeswoman.