Footwear

Product: Footwear
Number of displays: 1,000 of each
P-O-P company: Big Fish (design), Moss Beach, Calif.; Lorraine Press (printing), Salt Lake City
Distribution: Western wear shops, tack shops and sporting goods stores
Introduction: May 1997
Duration: Temporary
Construction: 10-point Print Kote C1S
A current poster used in Ariat International's P-O-P program supports the brand's Lifestyle shoe line.

Client: Kiwi Brands Inc.
Producer: Henschel-Steinau Inc., Englewood, N.J.
Category: Plastics - Apparel & Accessories/Footwear (Non-Athletic)
Production Run: 7,500
Unit Cost Range: $100-$250

Client: Reebok International
Producer: Display Systems Inc., Maspeth, N.Y.
Category: Multiple Materials - Athletic Footwear
Intended Length of Use: 1 year
Production Run: 3,500
Unit Cost Range: $25-$99

An Exclusive Industry Survey Reveals Retailers' Attitudes Toward In-Store Marketing & Promotion

Client: Umbro
Producer: AG Industries, Cleveland
Category: Plastics - Athletic Footwear
Intended Length of Use: 2 years
Production Run: 200
Unit Cost Range: $100-$250

Client: adidas America
Producer: Santa Cruz Industries, Santa Cruz, Calif.
Category: Metal/Wire - Athletic Footwear
Intended Length of Use: 1 year
Production Run: 150
Unit Cost Range: $100-$250

Product: Sport sandals
Number of displays: 350
P-O-P company: Grendene S.A., Farroupilha, Brazil
Distribution: Sporting goods, department and shoe stores
Introduction: March 1997
Duration: Temporary
Construction: EVA and vinyl laminate
Two sheets of EVA are layered to form a floor mat encouraging shoppers to slip their feet into a pair of Rider after-sport sandals.