Footwear

Client: Converse Inc., Boston
Products Promoted: Athletic shoes
Objective: To introduce the new All-Star 2000 shoe with advanced technology and design while retaining the heritage of the original All-Star shoe.
Construction/Materials: Flexographic printed on pressure-sensitive paper with clear mylar overlaminate
P-O-P Company: T&T Graphics, Miamisburg, Ohio

Client: Prince Sports Group Inc., Bordentown, N.J.
Products Promoted: Prince NFS footwear
Objective: To increase brand awareness and visual presence by displaying up to eight different SKUs.
Construction/Materials: Styrene with embossed wood, steel shelves and base
P-O-P Company: The Elliott Group, Providence, R.I.

Client: Academy Sports & Outdoors, Houston
Products Promoted: Footwear
Construction/Materials: Medium-density fiberboard, wire, acrylic
P-O-P Company: RTC Industries Inc., Rolling Meadows, Ill.

Diverse market plays catch-up in merchandising game