Footwear

Product: Basketball shoes
Number of displays: 4,000
P-O-P companies: Patrick Ward Design (design), Brookline, Mass.; Art Merchandising Inc. (manufacture), New York
Distribution: Sporting goods and athletic specialty stores
Introduction: January 1995
Duration: Promotional
Construction: Foamboard (dangler); wire and styrene (shelfcover); 100-pound posterboard (poster)
The latest Shaq attack from Reebok includes a mobile/dangler, above, and a window decal.

Product: Athletic shoes
P-O-P companies: International Paper, Statesville, N.C., and Meyer Plastics, Indianapolis (foam); Matrix Photographic Labs, Indianapolis (mounting)
Distribution: Finish Line stores
Introduction: April 1994
Duration: Permanent
Construction: Gatorfoam, aqueous coated paper, Velcro
Finish Line sporting goods replaced its plain department signs with large, highly visual graphics mounted on foamboard.