Footwear

Client: Converse Inc.
Producer: Thomson-Leeds Co.; New York
Category: Multiple Materials Wall Unit
Comments: This display uses three levels of graphics to tie in with a national TV ad campaign. Process printed, 3-D vacuum-formed plastic draws attention to the characters. A wire substructure helps support both the sign and the display shoe.

Client: Kinney Shoe Stores
Producer: Medallion Associates; New York
Category: Wood Sign
Comments: The challenge for designers was to present the Colorado private label in the newly repositioned Kinney Shoe Stores. Wood window frames were used to camouflage the pre-existing split slatwall units. The background is four-color process printed on 100-pound coated text. It is mounted to a 40-point substrate that is die cut to fit into three window frames. A screened plexiglass logo is positioned over the center window.

Client: Stride Rite
Producer: Thomson-Leeds Co.; New York
Category: Thermoformed Plastic Wall Unit
Comments: Four different panels were created to provide the necessary flexibility. Each panel was produced using distortion-printed, vacuum-formed panels. Identification labels with two-color printed tag stock call out the product names.

Client: Converse Inc.
Producer: Thomson-Leeds Co.; New York
Category: Fabricated Plastic Wall Unit
Comments: Molded urethane foam is used to create the main 3-D structure, which is finished in a splatter spray that simulates stone. The shoe is held on the display by a fabricated metal bracket with the sole facing outward. The unit is shipped fully assembled.

Client: Foot Locker/Nike
Producer: Medallion Associates; New York
Category: Fabricated Plastic Floorstand/Fixture
Comments: A motorized vacuum-formed basketball spins atop the display. The panels of the display are Sintra screened in four-color process with three flat colors.

Client: Footaction USA
Producer: MB Winston Corp.; Brooklyn, N.Y.
Category: Thermoformed Plastic Floorstand
Comments: The display used an inverted flange in the vacuum-forming process. This gives a 360-degree look that in the past has only been possible with rotational casting and blow molding. Complete tooling and manufacturing took eight weeks.

Product: Athletic shoes
Number of displays: 500 to 3,000
P-O-P company: Pieper and Associates (printing), Los Angeles; The Dyment Co. (mirrored shoe shelf, floorstand), Cincinnati; Harbor Industries Inc. (Gel clock), Grand Haven, Mich.
Distribution: Sporting goods and specialty footwear dealers
Introduction: February 1995
Duration: Temporary (posters, shelf inserts, mobile); semipermanent (floor unit, clock); permanent (mirror, neon sign)

Client: Nike
Producer: Rapid Mounting & Finishing Co.; Union City, Calif.
Category: Multiple Materials Sign
Comments: To emphasize the comfort of the shoe, an actual sample of its inner liner is displayed. The four variations in this group of signs allow for individualization. Wire, Sintra, foamboard and plastic tubing are among the variety of materials used.