Footwear

Client: Dr. Martens, Portland, Ore.
Objective: To gain brand awareness in stores during the back-to-school season.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Converse, North Reading, Mass.
Objective: To brand a new shoe that features helium technology as lighter than air.
Introduction: November 1999
Number of Displays: 2,000
Construction/Materials: Printed chipboard, powder-coated steel, plastic
P-O-P Company: Display Boys, Costa Mesa, Calif.

Client: Vans Inc., Santa Fe Springs, Calif.
Objective: To draw consumers to the display with its curved, off-the-wall look. The display was also intended to distinguish the brand from competitors.
Introduction: July 1999
Number of Displays: 250
Construction/Materials: Plastic injection-molded sign, powder-coated wire structure
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

Client: Skechers USA
Producer: Phoenix Display, A Division of International Paper
Comments: This program is designed to project fun and incorporate images of kids wearing Skechers and to create a virtual store within a store. It has gained wide retailer acceptance based on its flexibility for various size departments and locations.

Product: Athletic shoes
Number of displays: 1,200
P-O-P company: Rack's Inc., San Diego
Distribution: Independent and chain stores
Introduction: June 1999
Duration: Permanent
Construction: Metal shelf; chipboard sign
Display set-up: Field service representatives
This eye-catching pop-up shelf demands no more slatwall space than a typical shelf.

Pratt Corp.
Skechers USA
Comments: Using passive motion, this metal spring unit is interactive. Consumers need only touch the shoe to see it move. The goal of the display was to design a more creative, innovative way to merchandise shoes on store counters.