Footwear

With a recent change in organizational structure, Stride Rite has strengthened the merchandising power behind its lines of children's shoes

Client: Wolverine Worldwide, Rockford, Mich.
Product: Bates uniform shoes
Size of run: 200
Distribution: Shoe stores
Introduction: May 1998
Duration: Permanent
Construction/Materials: Sheet metal, tubing, injection-molded plastic
Dimensions (H x W x D): 72" x 24" x 14"
Weight: 23 pounds
Producer: Visual Marketing Inc., Chicago

Products Promoted: Children's booties
Objective: To increase bootie sales and reduce packaging to one piece by eliminating plastic.
Distribution: Specialty footwear stores
Introduction: July 1997
Construction: Die-cut corrugated fiberboard box (E-flute), Champagne board with two-color print
Producer: Badger Packaging Corp., West Bend, Wis.