Footwear

Client: Sebago Inc., Gorham, Maine
P-O-P Company: Display Systems Inc., Maspeth, N.Y.
Division: Permanent, Footwear and Shoe Care

Client: Reebok International Stoughton, Mass.
P-O-P Company: Chicago Display Marketing Corp., Melrose Park, Ill.
Division: Permanent, Footwear and Shoe Care
Comments: This unit reinforces the notion of quality for the Reebok brand. It is constructed of acrylic, sheet metal and flat wire with a halogen lighting system.

Client: Wolverine Worldwide, Rockford, Mich.
P-O-P Company: Visual Marketing Inc., Chicago
Division: Permanent, Footwear and Shoe Care

Product: Footwear
Number of displays: 1,000 of each
P-O-P company: Big Fish (design), Moss Beach, Calif.; Lorraine Press (printing), Salt Lake City
Distribution: Western wear shops, tack shops and sporting goods stores
Introduction: May 1997
Duration: Temporary
Construction: 10-point Print Kote C1S
A current poster used in Ariat International's P-O-P program supports the brand's Lifestyle shoe line.

Client: Umbro
Producer: AG Industries, Cleveland
Category: Plastics - Athletic Footwear
Intended Length of Use: 2 years
Production Run: 200
Unit Cost Range: $100-$250