Footwear

Client: Dr. Martens, Portland, Ore.
Objective: To gain brand awareness in stores during the back-to-school season.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Converse, North Reading, Mass.
Objective: To brand a new shoe that features helium technology as lighter than air.
Introduction: November 1999
Number of Displays: 2,000
Construction/Materials: Printed chipboard, powder-coated steel, plastic
P-O-P Company: Display Boys, Costa Mesa, Calif.

It takes skillful maneuvering to outpace the competition in today's footwear market. Merchandisers reveal P-O-P strategies that help their shoes shine.

Client: Vans Inc., Santa Fe Springs, Calif.
Objective: To draw consumers to the display with its curved, off-the-wall look. The display was also intended to distinguish the brand from competitors.
Introduction: July 1999
Number of Displays: 250
Construction/Materials: Plastic injection-molded sign, powder-coated wire structure
P-O-P Company: R/P Creative Sales Inc., Burbank, Calif.

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To develop an account-specific display that showcases three pairs of Skechers shoes. The graphics are easily changed to promote new shoe introductions.
Introduction: May 1999
Number of Displays: 57
Construction/Materials: Sheet metal; powder-coated metal wire; four-color process printing
P-O-P Company: Visual Marketing Inc., Chicago

Client: Skechers USA Inc., Manhattan Beach, Calif.
Objective: To clearly display the brand identity on shelves and to promote sales with a gift-with-purchase incentive.
Introduction: June 1999
Number of Displays: 500,000
Construction/Materials: 0.20mm PVC, 3-D construction, silver logo imprint
P-O-P Company: Small Wonder Inflatables Inc., El Cajon, Calif.

Client: EJ Footwear Corp., Endicott, N.Y.
Objective: To promote the brand to long-haul truck drivers at selected trucks stops that sell shoes and boots.
Introduction: March 1999
Number of Displays: 100
Construction/Materials: Neon tubing, metal frame, screenprinted plastic
P-O-P Company: Everbrite Inc., Greenfield, Wis.

Client: Dr. Martens, Portland, Ore.
Objective: With a futuristic feel, this slat-wall display was designed to capture the new brand positioning of the company.
Introduction: September 2000
P-O-P Company: Designed in-house

Client: Body Glove, Manhattan Beach, Calif.
Objective: To distinguish the presentation of the new product introduction by reflecting the water-related activities of the company's targeted market.
Introduction: May 2000
Number of Displays: 5,000
Construction/Materials: Frosted PVC, powder-coated wire bracket
P-O-P Companies: The Warren Group, Gardena, Calif; Small Wonder Inflatables, El Cajon, Calif.; United Displaycraft, Des Plaines, Ill.