Footwear

Producer: The Carlson Group Inc., Portland, OR
Skechers plans to roll out 800 of these displays to stores in September 2005.

Client: Hi-Tec Sports USA, Modesto, CA
Introduction: January 2005
Producers: Triple A Flag and Banner, Los Angeles (window decal); SPC Graphics, Chicago (header graphics)
Comments: Phibian the Frog promotes Hi-Tec's newest line of children's shoes and encourages kids to play outside and respect the environment. Retailers received two window decals to build excitement for the shoe launch.

Fierce competition, smallish stores, desire for semipermanence create P-O-P stampede