Footwear

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: October 2003
Size of run: 10,000
Producer: Bert-Co., Los Angeles
This standee shows a youthful but edgy Christina Aguilera. Skechers' newest international marketing agreement pairs the popular singer with three of the company's women's shoe lines.

Client: Skechers USA, Manhattan Beach, Calif.
Introduction: October 2003
Size of run: 5,000
Producer: Bert-Co., Los Angeles
Three counter cards were included in a kit that shipped to stores. A fourth counter card was created with the same graphics featured on the standee.

Client: Gravis Footwear, Burlington, Vt.
Introduction: 2003
Producer: Display Boys, Irvine, Calif.
The ultimate goal of these footwear displays is to reinforce the Gravis brand for people in the company's retail realm, as well as to attract those not aware of the product and its positioning.

Client: The Red Wing Shoe Co., Red Wing, Minn.
Size of run: 250
Producer: Compass Display Group, Atlanta
Looking to create pieces that symbolize the changes in temperatures -- from hot to cold and rain in the southern states and snow in the northern states -- Red Wing chose a thermometer theme that is carried through most of the P-O-P.

Client: EJ Footwear LLC
Introduction: September 2003
Size of run: 300
Producer: Nashville Wire Products Inc., Nashville, Tenn.
The rounded corners and the copper shelves on this floorstand mimic the grill on the Hummer vehicle.