Footwear

"Marketers whose product is stocked primarily on in-line shelf sections or peghooks face a difficult merchandising challenge: What is the best way to make their brand stand out from the typical shelf clutter without violating retail aisle clearance restrictions or falling victim to shopping carts?
     Dr. Scholl's developed simple and effective elements that attach perpendicularly to the extender bars that hold their products. These pieces draw consumers' attention from down the aisle, and they also help to define the brand's space within the overall section.

Producer: Visual Marketing, Chicago
Number of Displays: 200

Introduction: Summer 2004
Comments: This metal display earned counter space for Acor, Cleveland.

Producers: Big3D.com in collaboration with Formit, Portland, OR
Comments: Showing the steps in Serena Williams' serve, this lenticular shoe tag ties into Nike's Shox Glamour shoes.

The graphic atop this display is updateable for a longer in-store life. Thor, El Cajon, Calif., shipped 500 of the units.
Producer: Display Boys, Irvine, CA

Producer: The Carlson Group Inc., Portland, OR
Skechers plans to roll out 800 of these displays to stores in September 2005.

Client: Hi-Tec Sports USA, Modesto, CA
Introduction: January 2005
Producers: Triple A Flag and Banner, Los Angeles (window decal); SPC Graphics, Chicago (header graphics)
Comments: Phibian the Frog promotes Hi-Tec's newest line of children's shoes and encourages kids to play outside and respect the environment. Retailers received two window decals to build excitement for the shoe launch.