Drug Store

Client: Cadbury Adams USA, Parsippany, NJ
Product(s) Promoted: Trident XTRA Care
Distribution: CVS/pharmacy
Number of Stores: 4,400
Production Run Quantity: 4,400
Introduction: 6/2/08
Intended Duration: 4-6 Weeks
Dimensions (H x W x D): 12" x 25" x 10"
Weight: 15 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Walgreen Co., Deerfield, IL
Product(s) Promoted: Cosmetics
Distribution: Walgreens
Number of Stores: 6,200 stores
Production Run Quantity: 6,200 84-ft. store sets
Introduction: 1/31/07
Intended Duration: 8-10 years
Dimensions (H x W x D): 90" x 108" x 48"
Weight: 1,000 lbs.
Budget Category (U.S.): More than $1,001 (display only)
Producer: RTC, Rolling Meadows, IL

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Design of the Times 2008 Contest Declaration

Client: Maybelline, New York, NY
Product(s) Promoted: Garner Anti Puff Eye Roller
Distribution: Direct-ship to fulfillment center
Number of Stores: 13,000
Production Run Quantity: 13,000
Introduction: 6/15/08
Intended Duration: Approximately 3 weeks
Dimensions (H x W x D): 14" x 18" x 12"
Weight: 1 lb.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace razors
Distribution: Accounts including CVS, Walgreens and Walmart
Number of Stores: 13,800
Production Run Quantity: 18,117
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 15" x 2" x 5"
Weight: 2 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: National Accounts
Number of Stores: 13,000
Production Run Quantity: 15,000
Introduction: 8/5/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

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Design of the Times 2008 Contest Declaration

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Seasonally Updated CVS Brand Bath & Beauty Products
Distribution: Direct-ship to Category A and B stores
Number of Stores: 5,000
Production Run Quantity: 5,300
Introduction: 5/15/07
Intended Duration: 5 Years
Dimensions (H x W x D): 68" x 42" x 21"
Weight: 295 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

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Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Jergens Natural Glow Express Moisturizer Skin Tone Color Enhancer
Distribution: CVS, Ulta
Number of Stores: 6,102
Production Run Quantity: 6,160
Introduction: 2/14/08
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 18" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NJ

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Design of the Times 2008 Contest Declaration

Client: Combe Inc., White Plains, NY
Product(s) Promoted: Touch of Gray Men's Hair Color
Distribution: National, Grocery & Drug Stores
Number of Stores: 14,500
Production Run Quantity: 14,500
Introduction: 2/15/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

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Design of the Times 2008 Contest Declaration

Client: Alberto Culver, Melrose Park, IL
Product(s) Promoted: TRESemme Trial Size kits: Flawless Curls, Thermal Recovery, Smooth & Silky
Distribution: CVS/pharmacy
Number of Stores: 5,000-plus
Production Run Quantity: 5000-plus
Introduction: 2/15/08
Intended Duration: 30 Days or fewer
Dimensions (H x W x D): 15" x 26" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Chicago

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Design of the Times 2008 Contest Declaration