Drug Store

Client: Alberto Culver, Melrose Park, IL
Product(s) Promoted: Soft & Beautiful Skin Care products
Distribution: National Drug Chains, Grocery, Independents
Number of Stores: 1,750
Production Run Quantity: 1,750
Introduction: 6/15/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 12" x 30" x 12"
Weight: 15 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Perfect 10 Hair Color
Distribution: Mass Merchants and Drugstores nationally
Number of Stores: 8,000
Production Run Quantity: 9,575
Introduction: 1/1/08
Intended Duration: 1 year
Dimensions (H x W x D): 69" x 26" x 14"
Weight: 45 lbs.
Budget Category (U.S.): $101 - $150 (display only)
Producer: The Strive Group, Chicago, IL

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Design of the Times 2008 Contest Declaration

Client: Yes to Inc., Libertyville, IL
Product(s) Promoted: Organic Lip Balm
Distribution: Walgreens, nationwide
Number of Stores: 7,000
Production Run Quantity: 9,000
Introduction: 6/1/08
Intended Duration: 2 months
Dimensions (H x W x D): 10" x 8" x 8"
Weight: 2 lbs.
Budget Category (U.S.): $6 - $10 (display only)
Producer: Midland Container, Franksville, WI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Duracell batteries
Distribution: CVS/pharmacy
Number of Stores: 6,300
Production Run Quantity: 43,931
Introduction: 10/5/07
Intended Duration: Permanent
Dimensions (H x W x D): 70" x 38" x 32"
Weight: 285 lbs.
Budget Category (U.S.): $801-$850 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

Client: Walgreen Co., Deerfield, IL
Product(s) Promoted: Fragrances
Distribution: Walgreens
Number of Stores: 6,300
Production Run Quantity: 6,300
Introduction: 11/5/07
Intended Duration: 2 months
Dimensions (H x W x D): 36" x 72" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $51-$100 (display only)
Producer: Great Northern Corp., Racine, WI

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Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Boston, MA
Product(s) Promoted: Venus Embrace Razors
Distribution: Accounts including CVS and Walmart
Number of Stores: 7,207
Production Run Quantity: 9,262
Introduction: 1/7/08
Intended Duration: Permanent
Dimensions (H x W x D): 8" x 4" x 2"
Weight: 1 lb.
Budget Category (U.S.): $16-$25 (display only)
Producer: Mechtronics Corp., White Plains, NY

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Design of the Times 2008 Contest Declaration

The sluggish economy has more shoppers of all income levels turning to supercenters, and the shift may signal a permanent change.