Drug Store

Client: Johnson & Johnson Sales & Logistics Co., Morris Plains, NJ
Product(s) Promoted: 52-count Listerine Whitening Quick Dissolve Strips
Distribution: National Accounts
Number of Stores: 13,000
Production Run Quantity: 15,000
Introduction: 8/5/07
Intended Duration: 3 weeks
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 7 lbs.
Budget Category (U.S.): $26-$50 (display only)
Producer: Henschel-Steinau Inc., Englewood, NJ

---

Design of the Times 2008 Contest Declaration

Client: CVS/pharmacy, Woonsocket, RI
Product(s) Promoted: Seasonally Updated CVS Brand Bath & Beauty Products
Distribution: Direct-ship to Category A and B stores
Number of Stores: 5,000
Production Run Quantity: 5,300
Introduction: 5/15/07
Intended Duration: 5 Years
Dimensions (H x W x D): 68" x 42" x 21"
Weight: 295 lbs.
Budget Category (U.S.): $701 - $750 (display only)
Producer: Summit Manufacturing, Bay Shore, NY

---

Design of the Times 2008 Contest Declaration

Client: KAO Brands Co., Stamford, CT
Product(s) Promoted: Jergens Natural Glow Express Moisturizer Skin Tone Color Enhancer
Distribution: CVS, Ulta
Number of Stores: 6,102
Production Run Quantity: 6,160
Introduction: 2/14/08
Intended Duration: 2 months
Dimensions (H x W x D): 12" x 18" x 12"
Weight: 6 lbs.
Budget Category (U.S.): $11 - $15 (display only)
Producer: Sonoco CorrFlex, Glen Rock, NJ

---

Design of the Times 2008 Contest Declaration

Client: Combe Inc., White Plains, NY
Product(s) Promoted: Touch of Gray Men's Hair Color
Distribution: National, Grocery & Drug Stores
Number of Stores: 14,500
Production Run Quantity: 14,500
Introduction: 2/15/08
Intended Duration: 6 weeks
Dimensions (H x W x D): 61" x 14" x 15"
Weight: 10 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration

Client: Alberto Culver, Melrose Park, IL
Product(s) Promoted: TRESemme Trial Size kits: Flawless Curls, Thermal Recovery, Smooth & Silky
Distribution: CVS/pharmacy
Number of Stores: 5,000-plus
Production Run Quantity: 5000-plus
Introduction: 2/15/08
Intended Duration: 30 Days or fewer
Dimensions (H x W x D): 15" x 26" x 10"
Weight: 10 lbs.
Budget Category (U.S.): $26 - $50 (display only)
Producer: The Strive Group, Chicago

---

Design of the Times 2008 Contest Declaration

Client: Johnson & Johnson Sales & Logistics Co., Fort Washington, PA
Product(s) Promoted: Various Zyrtec OTC products
Distribution: Walgreens stores nationally
Number of Stores: 5,000
Production Run Quantity: 5,000 endcaps, 5,000 power wings, 5,000 pharmacy tables
Introduction: 2/3/08
Intended Duration: 6 months or more
Dimensions (H x W x D): 80" x 36" x 18"
Weight: 50 lbs.
Budget Category (U.S.): $101-$150 (display only)

Client: Boehringer Ingelheim Pharmaceuticals, Ridgefield, CT
Product(s) Promoted: Zantac Cool Antacid Tablets
Distribution: CVS/pharmacy
Number of Stores: 5,456
Production Run Quantity: 5,456
Introduction: 7/23/07
Intended Duration: 2 Months
Dimensions (H x W x D): 12" x 24" x 12"
Weight: 2 lbs.
Budget Category (U.S.): $16-$25 (display only)
Producer: Rand Diversified Inc., Edison, NJ

---

Design of the Times 2008 Contest Declaration

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Gillette Embrace Razor
Distribution: Health stores/Drugstores
Number of Stores: 1,300
Production Run Quantity: 1,349
Introduction: 10/29/07
Intended Duration: 5 months
Dimensions (H x W x D): 60" x 12" x 12"
Weight: 22 lbs.
Budget Category (U.S.): $151-$200 (display only)
Producer: New Dimensions Research Corp., Melville, NY

---

Design of the Times 2008 Contest Declaration

Client: Ascendia Brands, Hamilton, NJ
Product(s) Promoted: Healing Garden 6.4-ounce Mist, lotions and Body Wash
Distribution: Walgreens, Shoppers Drug Mart and other mid-size retailers
Number of Stores: 8,000
Production Run Quantity: 17,000
Introduction: 4/21/08
Intended Duration: 3 Months
Dimensions (H x W x D): 13" x 19" x 12"
Weight: 10 lbs.
Budget Category (U.S.): $6-$10 (display only)