As zero- and first-party data become critical for marketers in 2022, data-rich retail media networks will rise to the occasion, as will another medium: audio out-of-home technology, writes Vibenomics' Paul Brenner.
This Q&A highlights some of the key findings from the "The Evolution of the In-Store Shopping Experience" report from the perspective of Dan Sabanosh, Great Northern’s director of shopper marketing.
