Cosmetics

Client: Donna Karan Beauty Co.
Producer: The Royal Promotion Group Inc.; New York
Category: Metal/Wire Counter, Shelf or Table Unit
Comments: To showcase a new skincare line, two sizes of displays were produced for a variety of selling spaces. The units are made from black powder-coated sheet steel. The templates and the header panel on the large unit are attached with magnets. The backs of the units house a tissue holder and water spray bottle.

Client: Revlon Inc.
Producer: Rapid Mounting & Finishing Co.; Union City, Calif.
Category: Paper board Endcap, Sidekick or Power Wing
Comments: The structure of this display, which represents a forced perspective view of the high-rise buildings of New York City, creates attractive product platforms. The display is constructed from black foamboard with minimal silkscreening, which results in a gloss-and-dull effect. The header is four-color litho printed.

Product: Natural Instincts haircolor
Number of displays: 14,000
P-O-P company: Harvey Shayew Inc., Babylon, N.Y.
Distribution: National drug chains
Introduction: October 1994
Duration: Temporary
Construction: Corrugated with four-color printing (base, header and poles); hand-crafted wood (baskets)
This eye-catching floorstand for Clairol Inc.'s new Natural Instincts haircolor line uses 3-D elements, wood baskets and a tropical look to highlight the product's use of natural ingredients.

Client: Ralph Lauren Fragrances -- Floorstand
Products: Men's skin care/fragrance
P-O-P company: P.O.P. Inc., Long Island City, N.Y.
Distribution: Department stores
Construction: Wood; laminate; styrene; silkscreen
Introduction: January 1994

Client: Elizabeth Arden
Product: Elizabeth Arden Learning Center for the Spa Treatment Line
P-O-P company: Consumer Promotions Inc., Mount Vernon, N.Y.
Distribution: Department stores
Construction: Injection molded; screened foil labels; wire rod; hot stamping decoration
Introduction: June 1994

Client: Joseph Abboud
Product: Men's fragrance
P-O-P company: P.A. Glover Inc., Secaucus, N.J.
Distribution: Department stores
Construction: Tortoise shell; acrylic; silkscreened letters; hot stamped logo; wood; injection molded feet
Introduction: November 1994

Client: Elizabeth Arden
Product: Alpha Ceramide Factice
P-O-P company: Ledan Inc., New York
Distribution: Department stores
Construction: Injection-molded plastic with metallized plating
Introduction: February 1994