Cosmetics

"This is an example of a very nice display made better by someone in the store who understands how to create merchandising impact.
     There are many trays here, but the display's injection-molded shelves and fabricated vertical elements effectively support the considerable product load. Overall, the unit is very neat and organized.

Retailer: Jewel-Osco
Location: Chicago

Client: Maybelline New York
Production Date: February 1, 2004
Size of Run: 15,000
Duration: Permanent
Producer: Diam International, Woodside, NY

Client: Elizabeth Arden Inc., Miami Lakes, FL
Production Date: May 1, 2004
Size of Run: 200
Duration: Permanent
Producer: Diam International, Woodside, NY
Comments: This display was created for duty free shops, in which the entrant says "floor space is even more precious than in traditional retail outlets." Green-edge acrylic shelves provide the look of glass without the hazard, and Elizabeth Arden's "red door red" is prominent. A screwdriver ships with the unit and is stored in the frame holder for graphic change-outs.

Client: Elizabeth Arden Inc., Miami Lakes, FL
Production Date: November 2004
Size of Run: 600
Duration: Temporary
Producer: Alliance, a division of Rock-Tenn, Totowa, NJ

Client: Urban Decay Cosmetics, Costa Mesa, CA
Duration: Permanent
Size of Run: 200 sets
Producer: Array, Los Angeles

Client: Monty D Cosmetics, South Orange, N.J.
Introduction: November 22, 2004
Size of Run: 740
Distribution: Department/Specialty Stores
Dimensions (H x W x D): 1' x 2' x 1'
Weight: 1 lb.
Producer: New Dimensions Research Corp., Melville, N.Y.

Comments: The metal treadplate, translucent green acrylic and metal fasteners are intended to evoke a "bike shop feel" consistent with the wildly popular Orange County Choppers television show.

Client: Elizabeth Arden, Stamford, CT
Introduction: October 1, 2004
Size of Run: 150
Distribution: Specialty Shops/Services
Dimensions (H x W x D): 2' x 2' x 1'
Weight: 35 lb.
Producer: Mechtronics, White Plains, NY

Client: L'Oreal USA Inc., New York
Production Date: May 1, 2004
Size of Run: 20,000
Duration: Temporary
Producer: Diam International, Woodside, NY