Cosmetics

Client: M-A-C Cosmetics, New York
Producer: Accenta Display Corp., Mississauga, ON, Canada
Awards: Third Place, End Aisle Displays/Non-Permanent category, San Francisco Point of Purchase Show 2004

"As an introductory display for the 'All My Children' Enchantment fragrance, this corrugated unit just doesn't come up smelling like roses.
     The overall shape and colors of the unit are fine, and there is a centrally located pre-printed price spot, shots of attractive models and a nice product picture on the header, but the marketer has missed the most important element of a successful display: It can't sell if it falls over or apart.

The client's national advertising campaign for Nivea Visage products needed in-store support. The display had to introduce four new SKUs as well as tout the benefits of 10 existing products, all in a counter display. One planogram educates users about the Visage three-step regimen, while another planogram highlights the new SKUs.

• Master design. A logo plaque, color palette, display graphics and models are used in the overall campaign as consistent design elements.