Cosmetics

Client: Elizabeth Arden, Miami Lakes, FL
Size of Run: 2,000
Production Date: January 12, 2004
Duration: Temporary
Producer: Smyth Companies - Displays, St. Paul, MN

Client: Christian Dior Parfums, Paris, France
Size of Run: 12,000
Production Date: July 1, 2004
Duration: Permanent
Producer: Diam International, Woodside, NY

Client: Clinique, Paris, France
Size of Run: 8,500
Production Date: March 15, 2004
Duration: Permanent
Producer: Diam International, Woodside, NY

Comments: The Bloomington, MN-headquartered Herberger's chain recently hung a collection of ceiling mobiles in the cosmetics section of its department stores. The campaign, titled "About Face," promoted select cosmetics marketers by highlighting their creams and products that help cover up wrinkles and stop the "Signs of Aging."
Producer: Merchandising Inventives Inc., Waukegan, IL

Retailer: Wegmans
Location: Princeton, NJ

"I appreciate it when a brand marketer makes an effort to coordinate every element of its merchandising efforts to achieve superior results. Once again, L'Oreal has made a flawless presentation.
     This injection-molded unit features an elegant curved form that supports four tiered product trays and creates an outstanding visual 'platform' with high-powered graphics.

"This is an example of a very nice display made better by someone in the store who understands how to create merchandising impact.
     There are many trays here, but the display's injection-molded shelves and fabricated vertical elements effectively support the considerable product load. Overall, the unit is very neat and organized.