Convenience Stores

Product: Chapstick Flava-Craze
Number of displays: 2,000
P-O-P company: Henschel-Steinau Inc., Englewood, N.J.
Distribution: Supermarkets, mass merchants and convenience stores
Introduction: August 1998
Duration: Temporary
Construction: Corrugated; molded impact styrene
Display set-up: Internal salesforce; retailers
This colorful unit introduces the child lip balm segment and expands the category for Chapstick.

Client: Lil' Drug Store Products Inc., Cedar Rapids, Iowa
Products promoted: Single-dose packets of analgesics and other remedies
Category management strategy: The Take2 Low-Profile Display includes nine of the top 50 items in the HBC category. It arrives at stores pre-filled.
Retailer: Convenience stores
Number of displays: 25,000

With increased competition and impulse sales, marketers look for product visibility through new display options, new locations and new channels