St. Ides Brewing Debuts Fruit-flavored Malt Beverages Country Pride Teams with NASCAR to Help Speed Profits Cinnabon Updates Store Design Amurol Confections Updates Bug City Packaging, Displays Pete's Halloween Promo Brews Up Sales Boston Beer Launches Oktoberfest Sweepstakes Chains Take the Lead In Driving P-O-P Decisions As retail markets consolidate, marketers strive to develop partnerships with key accounts -- but is there room for a senior partner in the mix? Niche Retailers Fight to be Heard Smaller retailers want their P-O-P concerns met, too, but their options are limited unless special needs offer a payback. Can We Talk? Today, more people are getting involved in P-O-P decisions. Who's pivotal, and what happens when retail departments clash? Category Management: The Ultimate Relationship? Taking over a category is a dream come true for marketers. But with great power comes greater responsibilities, too. First Previous 901 902 903 904 905 Next Last
