Sprite Kobe Bryant "Ceiling Crasher"
Client: The Coca-Cola Co., Atlanta
Distribution: Convenience stores and gas stations
Size of Run: 390
Producer: Cadmus Point of Purchase, Atlanta
Division: Semipermanent, Soft Drinks, Mineral Waters and Powdered Mixes
Objectives: To create an eye-catching P-O-P unit that appeals to the target audience of teens, enhances brand image and drives impulse purchases.
