Convenience Stores

Client: Goodmark Foods Inc., Raleigh, N.C.
Product Promoted: Fire Cracker red hot sausage
Objective: To reposition an existing product utilizing the marketer's affiliation with NASCAR and a thematic design to gain more placement in convenience stores.
Introduction: March 1999
Producer: Triangle Display Group, Philadelphia

Client: Miller Brewing Co., Milwaukee
Product Promoted: Red Dog beer
Objective: To increase secondary and tertiary displays in convenience stores. The display grabs consumers' attention and can stock a lot of product in a minimal amount of space.
Introduction: March 1999
Construction/Materials: Metal
P-O-P Company: Paul Flum Ideas, St. Louis

Amurol Confections stimulates impulse sales with eye-catching displays in multiple store locations

Marketers of beer, wine and liquor are raising consumer awareness among the myriad products in stores today ... and raising their spirits in the process.