Convenience Stores

A profile of Steve Spetnagel, merchandising and equipment manager for Coca-Cola

Product: Poland Springs and Calistoga bottled water
Number of displays: 400
P-O-P company: Lingo Manufacturing Co., Florence, Ky.
Distribution: Upscale supermarkets and convenience stores
Introduction: January 2001
Duration: Semipermanent
Construction: Wood crates, sheet metal, steel tubing, styrene signs
Display set-up: Field staff
Perrier's semipermanent display for its Calistoga and Poland Springs brands conveys an outdoorsy, natural image with its wooden crates that can be tilted to gravity feed the product.

Client: The Quaker Oats Co., Chicago
Comments: New packaging for Oatmeal Express allows consumers to simply add hot water to the cup to create an instant breakfast or snack. This gravity-feed display for convenience stores was designed to encourage "grab and go" sales.
P-O-P Company: United Displaycraft, Des Plaines, Ill.

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
The clear display rack being used by Energy Brands to introduce its Glaceau Vitaminwater is designed to highlight the colorful beverages.

A strong economy and a rise in pet superstores ushered in a new era of competition and creativity in pet supply merchandising.