Convenience Stores

Product: Glaceau Vitaminwater
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Supermarkets, natural food stores and convenience stores
Introduction: April 2001
Duration: Permanent
Construction: PETG Danka material, vinyl stickers, paperboard
Display set-up: Retail staff
Vinyl stickers call attention to the variety of flavors offered in the Vitaminwater line and list the product attributes.

Get on the bus, Gus!

Get Ready to Dance the Night Away!

Product: Evian Nomad bottled water
Number of displays: 2,400 floorstands, 10,000 cooler shelf racks
P-O-P company: Display Technologies, College Point, N.Y.
Distribution: Convenience stores
Introduction: December 2000
Duration: Permanent
Construction: Powder-coated wire
Display set-up: Direct store delivery network
This wire floorstand's design and colors help gain visibility for Evian Nomad in convenience store channels.

An abstract from the Journal of Retailing, Volume 77, Issue 2